Campaign Wrap Report

Maren Morris× Reproductive Freedom for All

Powered by
11,723
Supporters
1,994,167
Impressions
152
New monthly donors
$20,794
Est. annualized value
The Campaign
Maren Morris at Red Rocks campaign artwork
The Experience

A night at Red Rocks with Maren Morris

One supporter and a guest flew to Denver for Maren Morris with the Colorado Symphony at Red Rocks Amphitheatre on July 19, joined by The Highwomen and Brittney Spencer. The trip carried a meet and greet and photo with Maren, a signed Dreamsicle vinyl and merch bundle, roundtrip airfare, four nights in Denver and rideshare credit. Every entry in the draw started as an action taken for the cause, which is what turned a single pair of tickets into a seven-week run of support.

The Cause

Fans did not enter by buying a ticket. They entered by taking action.

Reproductive Freedom for All

Reproductive Freedom for All is a national advocacy organization working across all 50 states, organizing members, volunteers and voters behind reproductive freedom. Every action a fan took on this campaign counted toward that work, and 152 supporters went further and set up recurring monthly giving.

Macie D., the Red Rocks flyaway winner
Our Winner

Macie D.

Littleton, Colorado

“It was truly a dream. She sounded amazing with the Colorado Symphony and when she played My Church at the end with the Highwomen and the symphony, I had full-body chills!”

“She was so sweet and made us feel so comfortable. She found out it was my partner's first time at Red Rocks, so we talked about the venue and she mentioned that she was nervous!”

Macie D., in her own words
Reach
1,994,167
Paid social, email and SMS impressions across the seven-week campaign
Top markets
  1. Denver, CO716
  2. Seattle, WA347
  3. Chicago, IL344
  4. Los Angeles, CA277
  5. Dallas, TX270
  6. Minneapolis, MN269
  7. New York, NY268
  8. Nashville, TN204
  9. Portland, OR200
  10. San Francisco, CA199

10,485 entries mapped across 6,758 zip codes and grouped into metro markets. The 40 largest are plotted. The gold marker is Red Rocks Amphitheatre.

Impact

Reproductive Freedom for All

152
New Monthly Donors
Supporters who set up recurring giving to Reproductive Freedom for All
$20,794
Est. annualized value
$2,072
Raised during the campaign

Recurring support is what a campaign leaves behind. A one-time gift closes with the entry window; a monthly donor is still giving next summer, which is the kind of money an organization can actually plan around.

Powered by 11,723 Maren Morris fans who showed up, reaching 1,994,167 people.

Thank you for
propelling.

Thank you to everyone who put a night at Red Rocks behind Reproductive Freedom for All. 11,723 people took action to get there, and 152 of them became monthly donors. That is one night turning into recurring support for the cause, and we would love to run it back.

~ Team Propeller